About
Who Are We
OD3X transforms established, owner-operated businesses into technology-enabled, system-led operations that command premium exit valuations. Originally founded as Okra Datacom—a software development and marketing agency—we evolved as we recognised a critical gap in the market: successful founders trapped in operationally complex businesses that weren’t buyer-ready. We purely consult, we are an implementation team. We architect end-to-end transformation programmes that eliminate founder dependency, install operational visibility, and create the system maturity that private equity and strategic buyers demand. We are technology and AI enablers, not vendors. Our work is measured in valuation uplift, not vanity metrics.
Our Founder
Paul Hanner has spent 40 years in technology, with 35 years as a founder and company director. He was a pioneer in the UK computer hardware industry at the birth of the computer age and built some of the first marketing campaigns on the internet, launching the UK’s first music industry promotions and ticket sales website. With decades of experience across computer hardware, telecoms, and digital marketing, Paul has helped thousands of businesses embrace emerging technologies. Today, his focus has sharpened: helping established founders build exit-ready businesses using AI, automation, and operational systems that buyers trust. He understands what it takes to build, scale, and sell—because he’s done it. For more information visit pauhanner.com
Our Founder
Paul Hanner has spent 40 years in technology, with 35 years as a founder and company director. He was a pioneer in the UK computer hardware industry at the birth of the computer age and built some of the first marketing campaigns on the internet, launching the UK’s first music industry promotions and ticket sales website. With decades of experience across computer hardware, telecoms, and digital marketing, Paul has helped thousands of businesses embrace emerging technologies. Today, his focus has sharpened: helping established founders build exit-ready businesses using AI, automation, and operational systems that buyers trust. He understands what it takes to build, scale, and sell—because he’s done it. For more information visit pauhanner.com
Our Values
We operate with precision, speed, and commercial honesty. Our work is not about motivation or hype—it’s about execution. We tell you what buyers will actually look for, what will break under diligence, and what needs to change. If the truth is uncomfortable, we say it anyway. We build long-term partnerships with clients who are serious about transformation, not quick fixes. Responsiveness is non-negotiable: we keep you informed, address problems immediately, and move with urgency. We are not here to sell you software or services you don’t need. We are here to build businesses that are valuable, transferable, and ready for exit.
Our Clients
We work exclusively with established, owner-operated businesses—primarily in high-complexity, high-call-volume sectors like heating, trades, field services, and healthcare. Our ideal clients are generating £1.5M–£10M in revenue, employ 10–100 people, and are run by founders aged 45–62 who are genuinely exit-motivated but not yet buyer-ready. These are businesses that have grown through founder effort, not systems. They face call leakage, compliance gaps, founder dependency, and operational chaos that would fail diligence. We also work with M&A advisors, private equity operating partners, and senior ops leaders in multi-branch service groups who need to prepare portfolio companies for sale. If you’re looking for tips, tools, or marketing tactics, we’re not the right fit. If you’re ready to transform your business into an asset a buyer will pay a premium for, we should talk.
Our Clients
We work exclusively with established, owner-operated businesses—primarily in high-complexity, high-call-volume sectors like heating, trades, field services, and healthcare. Our ideal clients are generating £1.5M–£10M in revenue, employ 10–100 people, and are run by founders aged 45–62 who are genuinely exit-motivated but not yet buyer-ready. These are businesses that have grown through founder effort, not systems. They face call leakage, compliance gaps, founder dependency, and operational chaos that would fail diligence. We also work with M&A advisors, private equity operating partners, and senior ops leaders in multi-branch service groups who need to prepare portfolio companies for sale. If you’re looking for tips, tools, or marketing tactics, we’re not the right fit. If you’re ready to transform your business into an asset a buyer will pay a premium for, we should talk.
The Future
AI and automation are not trends—they are the infrastructure of buyer-ready businesses. Private equity firms and strategic acquirers now expect operational visibility, data credibility, and system-led processes as table stakes. Founder-dependent businesses, no matter how profitable, are high-risk and low-multiple. At OD3X, we use AI and automation not as marketing buzzwords, but as tools to eliminate operational risk, reduce founder dependency, and create the leverage that drives valuation. We install telephony systems that capture every call. We build reporting that buyers trust. We deploy AI layers that handle operational complexity without adding headcount. The future belongs to businesses that are transferable, scalable, and system-led. We build those businesses.