Website Development
Your Technology Transformation Needs a Digital Front Door
You’re building AI-driven systems. Automating operations. Removing yourself from the business. Preparing for a premium exit.
But does your website tell that story?
Most business websites were built 3-7 years ago for a different business model. They showcase the old you: manual processes, owner-dependent operations, traditional service delivery.
Your website should reflect the transformed business you’re building.
The Disconnect Between Your Operations and Your Website
You’ve invested in:
- AI phone systems handling customer calls
- Automated scheduling and CRM
- Integrated back-office systems
- Real-time business intelligence
- Scalable, systems-driven operations
But your website still says:
- “Call us for a quote”
- “Family-owned and operated since 1987”
- Generic service descriptions
- No mention of your technology advantage
- Nothing that differentiates you from competitors stuck in 2015
This disconnect is costing you clients and valuation.
Why This Matters for Your Exit
When buyers evaluate your business, your website is often their first impression.
What Buyers See on Most Business Websites:
❌ Outdated design = outdated operations
❌ Generic messaging = no competitive advantage
❌ No technology story = vulnerable to disruption
❌ Owner-centric language = owner-dependent business
❌ Manual processes highlighted = can’t scale
What Buyers Want to See:
✅ Modern, professional web presence
✅ Clear technology differentiation
✅ Systems-driven operations
✅ Scalable business model
✅ Competitive moat through technology
Your website should showcase the AI-driven, systems-based business you’ve built, not the manual, owner-dependent business you used to be.
A Change of Direction Requires a Whole New Message
As you transform your operations, your website needs to evolve with you.
We Design the Message, Then Deliver It Effectively
Strategic Repositioning:
- Shift from owner-dependent to systems-driven messaging
- Highlight your AI and automation advantages
- Differentiate based on technology capabilities
- Position for premium pricing and premium exit
- Tell your transformation story compellingly
Conversion-Focused Design:
- Modern, professional design that reflects your sophistication
- Mobile-responsive and fast-loading
- SEO-optimised for organic visibility
- Clear calls-to-action that generate leads
- Analytics to track what’s working
Technical Integration:
- Connect to your CRM and business systems
- Integrate with your AI phone systems
- Automated lead capture and routing
- Real-time availability and scheduling
- Seamless customer experience from web to operations
Whats Included?
Strategic Messaging & Positioning
- Competitive analysis and differentiation strategy
- Complete website copywriting (up to 15 pages)
- Value proposition development
- Exit-focused positioning (if applicable)
- SEO keyword research and optimisation
Design & Development
- Custom responsive design
- Fast, secure hosting setup
- Mobile-optimised for all devices
- Content management system (easy updates)
- Analytics and conversion tracking
Integration & Automation
- CRM integration for lead management
- Email marketing system connection
- Contact form automation
- Calendar/scheduling integration (if applicable)
- AI chatbot integration (optional)
Launch & Support
- Testing and quality assurance
- Training on content management
- 90 days post-launch support
- Performance monitoring and optimisation
How It Fits Your Transformation Journey
Your website development typically happens in Year 1-2 of your technology transformation:
How It Fits Your Transformation Journey
Your website development typically happens in Year 1-2 of your technology transformation:
YEAR 1
After we’ve modernised your infrastructure and you have a clear technology story to tell
YEAR 2
As you’re implementing AI and automation, your website showcases these capabilities to attract premium clients and demonstrate value to future buyers
RESULT
A digital presence that reflects your transformed operations and supports your premium positioning
Common Questions?
Q: Can’t I just update my current website?
A: If your business model and positioning have fundamentally changed, updating old pages rarely works. You need a clean slate that tells your new story coherently.
Q: Do I need this if I’m exiting in 2-3 years?
A: Absolutely. Buyers evaluate your web presence as part of due diligence. A modern, strategically positioned website can add 0.5-1.0x to your EBITDA multiple.
Q: Can you integrate with my existing systems?
A: Yes. We integrate with most CRMs, phone systems, scheduling tools, and business software. Integration is part of our standard process.
Q: What if my business changes after the website is built?
A: We build on platforms that are easy to update. You can make content changes yourself, or we offer ongoing support packages.
Next Steps
Website development is typically part of your overall technology transformation roadmap.
If you’re already working with us on your fractional CTO services, we’ll recommend the right timing for your website rebuild as part of your strategic plan.
If you’re interested in website development only, book a free 30-minute strategy call to discuss your positioning and whether a strategic rebuild makes sense.
Ready to Align Your Website with Your Transformation?
Paul Hanner
Fractional CTO | Technology Transformation Specialist
“A change of direction requires a whole new message. We design it and deliver it in the most effective way possible.”